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The Unique Demands Of Networked Video Traffic

packet-lossWhen we talk about business class video networking, we definitely don’t mean Skype and its many cousins. Of course Skype is perfectly usable, most of the time, but its also all too often flaky, drops out unexpectedly or even just refuses to work when its having a bad day. The beauty of Skype is its value for money. Its free therefore VFM = ∞. However this only goes to show that value for money is not everything. It clearly isn’t. When dealing with customers, potential or existing, talking internally within an organisation, perhaps to a room full of people, or even just delivering training videos to the consumer, the requirement begins at the statement that it just needs to work.

Lets look at the reasons why network video traffic is so different.

Networked video generally exists in two flavours. Real time and Non real time. Non real time video is usually stored on a server and is compressed. Depending on the complexity of the compression algorithm, a tradeoff between quality versus transfer speed ensures that the file is transferred at a speed which is (usually) greater than the speed at which the video is being watched. Realtime video however is a very different animal and requires very specific and different network conditions.

Consider exactly what is happening across the network. At a location somewhere on the network video is being encoded into a data stream and fed into the network. That data stream must then cross the network with minimal delay and be reconstituted so that it can be decoded and ultimately viewed on a screen. Delay is the key here although there are other major considerations. Consistent delay can be dealt with albeit is not great on a video conference. The system will buffer the necessary data in order to overcome the delay and from there things pretty much work. When the delay is inconsistent and unpredictable we then see the real challenge. In these conditions, certain parts of the data may be late because the network dropped them and a retransmit was requested. For the most part however the drop simply results in glitches in sound and picture. Artefacts on the screen as the clever video engineers like to euphemistically call them.

video-landing-cros-sell-room-com-222x157-v2-enusSo, next time you’re sitting watching someone failing miserably to conduct an interview from home over their Skype console on the national news. Consider for a moment exactly what is not present in their network connection and conversely, when you’re watching a high quality video conference consider perhaps exactly how good the network in between must be.

Its not all about the network however, important as it undoubtedly is. The quality of the equipment in use at the endpoints of networked video connections play a major part in the overall experience. To take a look at the equipment that we at Rustyice sanction, sell and support click here.

HOW CAN WE HELP YOUR BUSINESS?

help-desk-solutionsRustyice’s strength is that it will tailor the service it provides to suit you and your business needs, rather than have a ‘one solution fits all’ mind-set.

Each customer is different. If needed, we can essentially become your internal IT Department, taking full responsibility for administration.  Or if you already have IT Staff, we can provide an external, independent and professional ‘fall back’ situation in times of need or emergency.

Just look at the list of benefits our customers receive as standard:

  • A Bespoke Package That Fits Your Needs
  • Direct Access to Engineers
  • Remote Live Equipment Monitoring
  • Unlimited Support Calls/Remote Access & Site Visits
  • Detailed Site Audit/Documentation & Security
  • Free Help & Advice
  • Free Project Management
  • Free Loan Equipment
  • Free Holiday Cover for IT Staff
  • Detailed Call Logging
  • Discount Installation Charges for New Equipment Purchased
  • 24/7 Cover Available
  • Quarterly Courtesy Visit & Health Check
  • Low Staff Turnover
  • Excellent Client Retention & References

We have a dedicated team of professionals and monitoring systems ‘in house’, which often enable us to see a problem developing, and respond swiftly before you incur difficulties. Of course, you can still call or email us, and your request will go straight to an engineer who will respond swiftly and professionally.

If you need a site visit, do not worry, these are included (unlimited) as standard for our premium support customers.

call-recording-1024x1024Our Call Logging and Proactive Monitoring systems at Rustyice have been developed in house and are a source of pride to the team and the envy of many of our competitors. They have been designed to facilitate a rapid response to problems and queries raised either by you the customer, or triggered by our in-house analysis.

We’d be delighted to visit you and demonstrate these systems, or alternatively welcome you to our office facility in Kilmarnock where you can see our systems in action over a cup of coffee. See what our customers think about our service and response!

Call us now on 01563 701075 or use our online form.

Mobile Satellite Broadband for Events

Events come in all shapes and sizes from little cosy gatherings to gigantic extravaganzas. They also take place in allsorts of locations from city centres to remote mountaintops. Often they will be arranged in ad hoc places which do not have any existing telephone or internet access infrastructure.

Unfortunately this can present a problem for today’s event organisers with the modern day requirement for connectivity everywhere. Go to any country festival nowadays and you will be dazzled with a wide array of items for sale from clothing to foodstuffs to souvenirs. Event organisers have so many ways these days to engage with audiences far beyond the immediate vicinity of the event and this can often be the key element that define their success.

So whether its up to the minute twitter feeds, broadcast access to seminars or demonstrations, live web radio streams, guest wireless internet access or credit card transaction processing, the many and varied ways which telecommunications access to the rest of the world can enhance an event offer opportunities galore for event organisers and attendees alike.

 

At Apogee Internet, we have it all covered wherever your event may be. On a boat in the middle of the Irish Sea or at the top of Ben Nevis we can provide your event with high speed Internet access at the core of our offering provisioned across the Astra fleet of spacecraft. This service can be provisioned to cover any location in Europe, the Middle East  or Africa. We can provide the service with Engineers to set up and manage the equipment or, if preferred, as an equipment only service for your own technicians to take care of. Our comprehensive and easy to follow instructions make the set up achievable by anybody with extremely rudimentary knowledge of networks and we can provide remote support too if required.

Once the connection is established, the additional services can be applied so whether its point of sale machines or simply providing wireless network access to be made available to the area, we have the equipment available for hire to facilitate any eventuality. We would be so bold as to say that if you can imagine it, we can very probably make it happen. If you have an event coming up and you would like to enhance the facilities and engage with an audience from afar, give us a call today.

 

If you are in the UK, you can call us free on 0800 012 1090. If you are elsewhere in Europe, the Middle East or Africa, call us on +44 1560 321349.

Reaching a Geographically Diverse Client Base Through Webcasting

Keeping in touch with a geographically diverse client base is a challenge faced by businesses of all sizes, in all industries. On top of that, the requirement to remain connected across what can often be disparate and distributed organisations presents its own challenges. Our time is valuable, and when multiple customer priorities begin to stack up, our to-do lists resemble emergency room triage tactics more than business development strategies. Webcasting provides a method that’s cost-effective for presenting companies that’s also easy for clients to access.

As an increasing number of people use sites like YouTube to watch everything from viral videos to their favorite prime time television shows, a habit that makes streaming media a part of everyday life, the value of business-to-business webcasting grows exponentially. What was a novelty only a few years ago is now a regular part of many people’s personal and professional lives.

One of the tricky elements of reaching the market for most organisations in any vertical is the ever-changing schedules of the decision makers, a fact which makes getting the right people in the right room at the right time seem impossible. Finding a way to convey important product and service information in a manner that was convenient to them and cost-effective to us became increasingly crucial as our client base expanded. Webcasting provided a natural solution, allowing us to bring the popularity and convenience of streaming media to our outreach efforts. Attendees found value in live viewings, as they were able to interact directly with speakers through Q&A and live polling, while those unable to make it to the initial broadcast could catch up with the information through archival versions. Add to this the robust security settings that allowed us to control who had access to our information, and webcasting became the answer to our prayers!

At Rustyice Solutions we are firm believers in the effectiveness of webcasting as a medium to supplement the hard work of client-facing teams. It can allow companies to marry quality outreach with quantity of client contact –there’s simply no downside!

Contact us today at Rustyice Solutions to discuss how we can help you implement a successful webcasting strategy and bring your customers closer with every use.