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Mobile Satellite Broadband for Events

Events come in all shapes and sizes from little cosy gatherings to gigantic extravaganzas. They also take place in allsorts of locations from city centres to remote mountaintops. Often they will be arranged in ad hoc places which do not have any existing telephone or internet access infrastructure.

Unfortunately this can present a problem for today’s event organisers with the modern day requirement for connectivity everywhere. Go to any country festival nowadays and you will be dazzled with a wide array of items for sale from clothing to foodstuffs to souvenirs. Event organisers have so many ways these days to engage with audiences far beyond the immediate vicinity of the event and this can often be the key element that define their success.

So whether its up to the minute twitter feeds, broadcast access to seminars or demonstrations, live web radio streams, guest wireless internet access or credit card transaction processing, the many and varied ways which telecommunications access to the rest of the world can enhance an event offer opportunities galore for event organisers and attendees alike.


At Apogee Internet, we have it all covered wherever your event may be. On a boat in the middle of the Irish Sea or at the top of Ben Nevis we can provide your event with high speed Internet access at the core of our offering provisioned across the Astra fleet of spacecraft. This service can be provisioned to cover any location in Europe, the Middle East  or Africa. We can provide the service with Engineers to set up and manage the equipment or, if preferred, as an equipment only service for your own technicians to take care of. Our comprehensive and easy to follow instructions make the set up achievable by anybody with extremely rudimentary knowledge of networks and we can provide remote support too if required.

Once the connection is established, the additional services can be applied so whether its point of sale machines or simply providing wireless network access to be made available to the area, we have the equipment available for hire to facilitate any eventuality. We would be so bold as to say that if you can imagine it, we can very probably make it happen. If you have an event coming up and you would like to enhance the facilities and engage with an audience from afar, give us a call today.


If you are in the UK, you can call us free on 0800 012 1090. If you are elsewhere in Europe, the Middle East or Africa, call us on +44 1560 321349.

Reaching a Geographically Diverse Client Base Through Webcasting

Keeping in touch with a geographically diverse client base is a challenge faced by businesses of all sizes, in all industries. On top of that, the requirement to remain connected across what can often be disparate and distributed organisations presents its own challenges. Our time is valuable, and when multiple customer priorities begin to stack up, our to-do lists resemble emergency room triage tactics more than business development strategies. Webcasting provides a method that’s cost-effective for presenting companies that’s also easy for clients to access.

As an increasing number of people use sites like YouTube to watch everything from viral videos to their favorite prime time television shows, a habit that makes streaming media a part of everyday life, the value of business-to-business webcasting grows exponentially. What was a novelty only a few years ago is now a regular part of many people’s personal and professional lives.

One of the tricky elements of reaching the market for most organisations in any vertical is the ever-changing schedules of the decision makers, a fact which makes getting the right people in the right room at the right time seem impossible. Finding a way to convey important product and service information in a manner that was convenient to them and cost-effective to us became increasingly crucial as our client base expanded. Webcasting provided a natural solution, allowing us to bring the popularity and convenience of streaming media to our outreach efforts. Attendees found value in live viewings, as they were able to interact directly with speakers through Q&A and live polling, while those unable to make it to the initial broadcast could catch up with the information through archival versions. Add to this the robust security settings that allowed us to control who had access to our information, and webcasting became the answer to our prayers!

At Rustyice Solutions we are firm believers in the effectiveness of webcasting as a medium to supplement the hard work of client-facing teams. It can allow companies to marry quality outreach with quantity of client contact –there’s simply no downside!

Contact us today at Rustyice Solutions to discuss how we can help you implement a successful webcasting strategy and bring your customers closer with every use.

The dawn of the networked remote control

Remote controls have been an indispensible, and frequently annoying, part of television watching since Zenith introduced the Space Commander, the first practical wireless remote, 55 years ago. But the days of the familiar clicker may finally be numbered as smartphones and tablets take over the duties of remotes.

The disadvantages of traditional remotes are many. Each device comes with its own remote, leading to couches and coffee tables littered with multiple remotes. Many of the remotes have 50 or more buttons and the lack of any real standardization makes them confusing to use. Most of them use infrared light for communications, meaning they need a clear line of sight to work. And while there have been universal remotes on the market for some years, their cost and the difficulty of programming them has relegated them to niche markets.

The fact that many new consumer electronics devices, including cable set top boxes, televisions, Blu-ray players, and game consoles, can now be connected to home networks and the internet means that they can be controlled over the network. And the latest smart phones and tablets are ideally suited for the job. Large displays present the user with more and clearer information that the usual profusion of buttons and touch screens make using the devices simple. And individual apps allow a phone or tablet to morph into a controller customized for the job at hand.

One of the first companies to take advantage of this was Sonos, maker of wireless home music systems. Sonos started out using a dedicated touchscreen controller. But once the company released apps for the iPhone, iPod Touch, and iPad (an Android version is due shortly) the $349 Sonos Controller 200 became superfluous for many customers; the app provides the same functionality at no additional cost.

Cable TV operators are now jumping on the bandwagon. A modern set top box, especially one equipped with a digital video recorder, is a complex device and controlling it requires the often awkward combination of a multi-button remote and a large assortment of on-screen displays. Cable operators first made it possible to schedule recordings over the internet and now are making full control available on handheld devices. Comcast’s Xfinity, Verizon FiOS, and AT&T uVerse all let you use an iPhone or iPad as a remote. Other operators have similar plans in the works and apps are being written for other platforms, especially Android. (An AT&T uVerse app comes preinstalled as part of Microsoft’s Windows Phone 7.) In the UK, Sky is making similar moves in this respect.

These devices, especially tablets with their big screens, are more than just replacements for standard remotes. When you use an iPad as a remote, the program guide, DVR content, or on-demand listings appear on the tablet display, leaving the TV screen free for you to go on watching programming. Searching for content is easier because it is much simpler to enter search terms on the tablet’s keyboard than hunting and pecking through an onscreen keyboard with a regular remote.

The next phase will get even more interesting. Major cable operators want to make it possible for subscribers to stream video content to mobile devices. Offerings have been in the works for some time but have been slow to roll out mainly, it appears, because of the complexity of getting the necessary rights from content owners. AT&T offers a limited selection of shows for download to mobile devices and Comcast and Verizon expect to launch streaming services soon.

Another change could someday eliminate the remote altogether. Microsoft’s Kinect uses a camera and infrared sensors to detect motion for no-controller gaming. But it also lets you control the functions of an Xbox simply by pointing at the screen. The use of the Kinect, or Kinect-like sensors could let you become a remote that will never disappear into the couch.

Budgeting for Enterprise Video in 2011

The dominant topics of conversation for many organizations this month are budget and planning for 2011.   Enterprise Video is an especially hot topic for corporate communications professionals.  But in order to make a sound decision about a video deployment strategy, corporate communicators need to answer some fundamental questions to establish the budget. What are all the use cases for video in the enterprise? What are the factors that play into ROI? And how can I get IT to be on the team to make video a key communication solution for the enterprise?  These topics break down and play out in the following way:

Use Cases – beyond the mandate (which usually comes from the MD or business management) to provide live webcasting capabilities to the entire company, there are additional use cases that drive demand for video and justify its use.  Traditional corporate training, videoconference recording and streaming, and project management (where large-scale project meetings often have a one-time cost-elimination justification for introducing video streaming as a replacement) are the most frequently requested capabilities.  In addition, an emerging use case often referred to as  YouTube for the Enterprise is particularly useful for large groups that are undergoing rapid growth or change, and that having the desire or need to share key information in a bottoms-up method that can generate collaboration and lead to employee buy-in, but secure and controlled behind the firewall.   Another emerging use case we are witnessing is Mobile Video. We are seeing that executives are becoming enamored with the potential of iPad’s to be a game-changer in the enterprise, and want video streaming (and the quality that goes with the iPad) to be an integral part of the enterprise YouTube solution.

ROI – Justification for the expense of enterprise video is often eclipsed by the same drivers for YouTube for the Enterprise or mobility roll-outs. Video is part of a broader investment in modernizing a company’s communications capabilities and allows for more employee and customer engagement.  ROI tends to be an afterthought.  However, ROI still needs to be addressed for most video projects to get off the ground and gain approval from certain business units.

Engaging IT –  John Chambers, CEO of Cisco, stated in a Gartner interview last month, “To me, the future is simple. Any device, over any combination of networks and any medium that you want, where video will probably be 90% of the load- and more than that in terms of how it changes business models- is going to occur.”  Those words will be striking fear into the network team when they realize that all the time they’ve spent optimizing network traffic for applications is soon to be crushed with the onslaught of video.  But that doesn’t have to be the case.  Rustyice Solutions Network Optimisation is certainly one technology that is rapidly gaining entrance into enterprises to reduce and significantly ease the impact of video on corporate networks.   But having an initial conversation with IT about video can be tricky for many corporate communicators. The topic of video has valid concerns especially for the network team, but nothing that content delivery products cannot solve.

So as you look forward to 2011, if you can clearly envision your use cases, justify the ROI and successfully engage IT, you will be well on your way to successfully deploying video in the coming year. Rustyice Solutions stands ready to be your partner as you move forward into the video enabled future.